Peter Pilotto For Target

Target's latest collaborator is one of London's most coveted fashion brands. Peter Pilotto -- headed by designers Peter Pilotto and Christopher De Vos -- is known for its innovative, colorful prints. Called classic and modern, the clothing is attractive, complex and energetic. There's a great interplay of funky flowers with graphics in the patterns, which is very warm and playful. It's a bit like looking through a kaleidoscope.

The 70-piece collection, priced from $14.99 to $79.99, includes dresses, swimwear, trousers, crop tops, tote bags and sunglasses.

The vivid line is available at Target, beginning February 9th and for the first time, internationally, through net-a-porter.com.

I love these well-thought-out and fun collections (despite some controversy).  They make luxury designs affordable to most everyone. For $40 or less, you can get a lovely vibrant dress (Some are more expensive. Wait for the sales.) 

Don't be tempted to overbuy, though ... and stay away from cheap, disposable fabric. If you select wisely, the apparel from Target's partnerships with top designers will last for many seasons. My Liberty of London black, cotton dress (purchased in 2009) is still going strong.  With Peter Pilotto in tow, perhaps it's the perfect time to add a new piece to my wardrobe. How about you?

Purple foral print, $69.99

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