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| These brands are formulated For Western markets. |
BB Cream is a big makeup craze in Asia (with men too!), and it's quickly spreading to the West. Created by German dermatologist, Dr. Christine Schrammek in the 50s, to protect and heal skin after laser surgeries, it eventually gained popularity in Japan, Korea and Southeast Asia and is now hitting markets in Europe and the US.
"BB," short for Blemish Balm, is sold as an all-in-one beauty cream. Depending on the formula you buy, it works as a moisturizer, primer, foundation and sunblock with anti-aging effects. Reportedly, the cream feels lightweight and looks completely natural. It covers skin imperfections and gives you a radiant and dewy appearance. Plus, BB cream absorbs into the skin for a matte finish. Overtime, the product is supposed to improve your skin, making it smoother and minimizing some of the signs of aging with it's anti-inflammatory properties.
Asian brands include Missha, The Face Shop, Skin79 and Etude House.
Dior, Clinique, Estee Lauder, Garnier, L'Oreal and Dr. Jart are amoung the first Western companies to launch BB creams. With Smashbox, Maybelline, Marcelle and others following.
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| Etude House BB cream for men |
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